Going to a business school helps, and as it is believed that if you have never been to the business school even once, you have not learn the art of marketing. This is also applicable for technical & creative arts, and failure in marketing your services is the main reason, why freelancers suffer. Maybe, you are adept in production work, but you are not so adept in marketing. Therefore, it is impossible for you to reach out and make your customers understand that how your services can be beneficial. Take a look at the following tips, in order to follow a healthy marketing program. Begin With What You Really Do Make the message clear! This is the keyword. Clients should know, what you actually do. Your production work may restrict yourself to creating a logo, web design or any other graphic. But is that what you are actually doing? Differentiate yourself, and that will definitely give you an advantage. So what you really do? Try to understand your existing clients. Also try to learn about their activity. Are they project-managers, who work under a tough schedule? Therefore, they can be dependent on you, as such. You might for [...]
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