Pearlfisher used bursts of color to emphasize flavor and taste when designing packaging for Just Enough of a (Very) Good Thing. This product is a new range of premium single-serve desserts offering six mouth-watering flavors like Key Lime, Chocolate & Vanilla, Tiramisu, and Lemon Cream. The design aesthetic for this category is traditionally over-indulgent and uses dark, sensual cues, but the design for Just Enough of a (Very) Good Thing is purposefully light, imaginative and focused. The illustrated logotype and packaging design emphasizes the handcrafted premium taste of the desserts. This crafted feel is extended to the deign of all collateral – brand strategy, identity, packaging, and website design – allowing a seamless transition form one brand experience to another.
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